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Working Writers is a podcast about the craft, tools, publishing, and business of writing, hosted by Pete Aldin and Bryan Chaffin.
In their inaugural episode, Pete Aldin and Bryan Chaffin talk about how important it is for every author to have their own newsletter and corresponding email list. They also talk about some of the resources available for managing your email list, how often to publish your newsletter, and ways to keep the content fresh and authentic to your voice.
Chapters:
00:00 Introductions
01:30 Why Your Email List Matters
05:00 How Often Should You Send a Newsletter?
12:06 What Do You Put in a Newsletter?
24:53 Finding and Tracking New Subscribers
27:52 Reader Magnets, Freebies & Group Promotions
32:40 Keeping Your Email List Clean
43:55 Keeping Your Newsletter Authentic
48:16 Outro
Links from this episode:
- Subscribe to Working Margins
- Pete Aldin’s Newsletter
- Bryan Chaffin’s Periphery Drafts
- MailerLite
- StoryOrigin
- John Scalzi’s Whatever
- PeteAldin.com — Pete’s website
- GeekTells.com — Bryan’s website